Google AdSense moving to a first-price auction

Google AdSense moving to a first-price auction


 Google AdSense moving to a first-price auction

Dear Partner,

In our continued effort to simplify Google AdSense, we’re writing to inform you that we’ll be moving the AdSense* auction from second-price to first-price in the coming months. There is no action for you to take as an AdSense publisher and you will likely not see a change to your earnings. We’re making this announcement now to help our advertiser partners prepare before we change how the AdSense auction works.

We expect the transition to a first-price auction to be completed later this year. For more information and future updates, please check out our AdSense first-price auction help page.


Thank you for being on the journey with us – we’re excited to take these next steps together as we continue to grow and improve the AdSense ecosystem.



The Google AdSense Team


*This update affects AdSense for Content, Video, and Games. View our FAQ page for full impact details across the AdSense product range.